The Dataiku Blog

5 Barriers to Churn Prediction and How to Address Them

Given that it costs five to 10 times more to acquire a new customer than to retain an existing one, it seems obvious that all businesses should be engaged in some level of churn prevention.

marketing, business, churn | March 15, 2017 | Lynn Heidmann

Upcoming Webinar: How Dataiku works with Microsoft HDInsight

Dataiku’s integration with HDInsight, the fully-managed Hadoop platform from Microsoft, is a great example of the openness with which Dataiku was built. This versatility means that it is easy to...

Partnership, webinar, business | February 28, 2017 | Robert Kelley

Drive Revenue with Collaboration (Marketing + Data Experts)

In 2017, marketers expect customer experience to be their primary differentiator. And to win attention from customers, most brands are investing heavily in personalization technologies – using...

marketing, segmentation, business | February 22, 2017 | Caroline Martre

Want to Make your Data Science Team Efficient? Focus on Production.

By "efficient" data science team, I mean "data science that brings maximum productivity."

Production, organization, business | February 03, 2017 | Alivia Smith

Marketing Analytics for a New Era

Today, the effectiveness of traditional marketing segmentation is limited by its reliance on fixed methodologies. Marketing teams that move to model-based segmentation, on the other hand, can...

marketing, segmentation, business | February 01, 2017 | Lynn Heidmann

Data Science at Scale: Make or Buy, In-House or Outsource?

In the world of big data, there is no shortage of open source and commercial tools available; at the same time, there is, in some ways, a shortage of human capital - many companies struggle to...

organization, business, collaboration | January 28, 2017 | Caroline Martre

Three Challenges to Address in Banking & Insurance Data Projects

We recently released a mesmerizing white paper on banking, insurance, and big data. Inside, you'll find use cases, methodology, and more. But we also asked a few experts to share their key...

Opinion, business, data | January 21, 2017 | Romain Doutriaux

Upcoming Webinar! Dynamic Customer Recommendations with Cloudera

By using recommender systems, enterprises can confidently predict the needs of their customers and provide them with targeted suggestions. 

webinar, business, recommendation systems | January 11, 2017 | Cleo Pollard

Thomson Reuters Labs on Collaboration in Data Science

VP of Thomson Reuters Labs talks data with us: innovation and how to empower data science teams (hint: it’s all about collaboration!)

Partnership, business, collaboration | January 05, 2017 | Lynn Heidmann

Things I’ve Learned About Customer Segmentation in Banking

In the age of tech and startups, the financial services industry is undoubtedly going through shakeup and changes, causing a bit of unease and uncertainty. And yet during my time in the industry,...

big data, business, data | December 14, 2016 | Pierre Ménard

New Ebook: Big Data for Banking and Insurance

The banking and insurance industries have been around as long as civilization itself. Though early forms of course look very different than they do today, even so-called modern banks and insurance...

data science, business, banking | November 25, 2016 | Romain Doutriaux

Taking the UK by Storm

Hi, I’m Cleo and I work in Dataiku’s marketing team in Paris. As the only Brit in the office, it seemed natural that I would be involved in our marketing strategy in London as we work towards...

big data, business, Events | November 08, 2016 | Cleo Pollard

Dataiku Secures $14 Million Series A

Today, we are thrilled to announce a $14 million Series A investment round led by New York venture capital firm, FirstMark Capital, with participation from all existing investors. With this latest...

Corporate, business | October 25, 2016 | Dataiku

Data in Marketing: Going Beyond Google Analytics

Ever wondered how Marketing teams can leverage the vast siloes of data they use? In this article, explains what it takes for Marketing teams to go beyond a fragmented vision of Analytics.

marketing, business, Data analysis | October 15, 2016 | Romain Doutriaux

Predictive Goes “Geographical” With Dataiku & Esri

Whatever your industry use case and goal, when it comes to predictive, you have to deal with the geographical dimension. Those of us who have already tried know exactly how complex it can be to...

Data Preparation, data science, Technology, business | October 10, 2016 | Nicolas Gakrelidz

How to Really Grow your Data Science Team

If you’re looking to intensify your data science efforts, it’s pretty fundamental for you to sit down with your current team and really ask yourself how you’re all going to make this work.

organization, business, management | September 08, 2016 | Alivia Smith

5 Trends Observed From Q2-Q3 2016 European Big Data Events

Thanks to our marketing team, we Dataikers have been travelling around a lot lately to attend Big Data events and tradeshows. Recently, we were at the Hadoop Summit in Dublin and just last month...

business, Events | July 19, 2016 | Vincent de Stoecklin
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