In May 2024, Dataiku and Databricks surveyed 400 senior AI professionals from leading global companies to explore the deployment of Generative AI (GenAI) across industries. No longer a novelty, GenAI is now a fundamental part of business operations. The report delves into how GenAI has (and has not) reshaped organizational landscapes and highlights year-over-year trends in its utilization, investment strategies, ROI, and the evolving operational challenges. By building on last year's insights, we reveal the implications of GenAI integration, showcasing its transformative impact and the new realities faced by companies worldwide.
The infographic below shows how organizations are using GenAI to transform strategy, spending, and outcomes. Our findings reveal that, while GenAI is delivering financial returns and driving operational improvements, companies still face challenges that require upskilling teams, optimizing resources, and revisiting policies that limit innovation. Discover how these insights can guide your GenAI initiatives to maximize ROI, overcome barriers, and build a resilient AI strategy for sustainable growth.