Pronouncing Dataiku

Dataiku Company Pauline Brown

Dataiku isn’t easy to pronounce, but it certainly manages to break the ice.

Before getting into pronunciation, here's where the name comes from: Dataiku is a portmanteau (that is, a word blending the sounds and combining the meanings of two others, e.g., motel or brunch) combining:

  • Data: A piece of information
  • Haiku: A short, structured Japanese poem

new-dataiku-logoFor the people and organizations behind data projects, the process leading to a final data product is often long and fastidious. Sometimes the multiple tools that help data scientists do their job can actually make the process longer and less efficient. They clean their data here, they visualize it there, create models somewhere else, and finally, they need to stitch it all together before deploying and operationalizing.

Haikus, on the other hand, emphasize straightforwardness and structure. They are also renowned for their soothing simplicity. At Dataiku, we believe that’s what data projects should look and feel like to the organizations and people behind them: a structured process, a single flow, from start to finish.

data everywhere
need to bring business results
must use Dataiku!

As far as pronunciation goes, hopefully data + haiku helps. I won’t give any more hints than that… because if everyone pronounces it right on the first try, we’ll have to come up with another icebreaker.

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