In 2017, marketers expect customer experience to be their primary differentiator. And to win attention from customers, most brands are investing heavily in personalization technologies – using...
Caroline Martre
Recent Posts
Data Science at Scale: Make or Buy, In-House or Outsource?
In the world of big data, there is no shortage of open source and commercial tools available; at the same time, there is, in some ways, a shortage of human capital - many companies struggle to...
Advice From John Kelly: Preparing for Data Science Adoption (Part II)
This is the second part of my interview with John Kelly where he explains the most common challenges in terms of organization and why big data investment has not yet impacted companies at scale. ...
Advice from John Kelly: Preparing for Data Science Adoption
When building or growing data science teams, companies often face a noisy world. As I was trying to identify the group dynamic in terms of pains and challenges, I came across an article from John...