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Etihad Airways: Taking Off With Dataiku

Scaling AI Joy Looney

The past couple of years have been anything but predictable and, as the transportation industry has been heavily impacted by the global health crisis, airlines have had to re-evaluate their business strategies. 

The national carrier of the United Arab Emirates, Etihad Airways, has decided on a full evolution of their five-year strategic plan, including a transition of positioning as well as a full digital transformation. As Etihad embarks on this period of evolution, they are focused on remaining a customer-centric organization whilst simultaneously putting an intense emphasis on streamlining the full breadth of their business operations. 

In this blog, we will give an overview of the key takeaways from our video with Etihad Airways, addressing how the carrier has taken off on its digital transformation journey, deploying a partnership with Dataiku. 

→ Watch the Full Video Here 

End Game of Etihad’s Transformation 

Coming out on the other side of this organization-wide digital transformation, Etihad is hoping to possess an efficient and agile business model. The flexibility provided from fully leveraging data resources will equip the business operations with the internal stability that is needed to counteract the external unpredictability of government regulations, industry erraticism, and other unanticipated foreign factors. By achieving complete data integration across all levels of the business model, Etihad aims to break down silos that previously stood in the way of driving customer engagement and operational efficiency.

A Trusted Ally for the Journey

A reliable partnership with Dataiku has allowed Etihad to push on to achieve its transformation objectives. 

Etihad has constructed a data strategy in which Dataiku plays an integral role. Dataiku provides the organization with easily accessible, user-friendly tools all in one place. That said, it is important to note that the simplicity of the user interface does not mean the software is lacking in capabilities. Dataiku includes powerful drag-and-drop recipes that serve the complex needs of diverse data pipelines and is thus capable of handling critical use cases. 

Dataiku is one of the critical components of our data enterprise platform — like a Swiss Army knife that gives our data science community all the tools that they need, easily accessible in one place, and it facilitates collaboration across different groups of stakeholders.” — Head of Enterprise Data Management at Etihad Airways, Martin Hammer, on Dataiku  


As a result of its accessible nature, Dataiku is able to facilitate collaboration in business processes, bringing together people from different roles and varied data science expertise levels. From principal data scientists and cloud architects to analysts and business leaders, Dataiku allows everyone involved in operations to immerse themselves and integrate the data journey into their responsibilities and decision-making processes. 

By upskilling non-technical profiles within operations to be able to build their own data pipelines and automate them, the entire organization is empowered to work effectively and cohesively. Through revitalizing all levels of operations with these data tools at their disposal, the end game of achieving full operational excellence with data science and AI is within view. These ameliorations are not at all imperceptible. In fact, in the next five years, from man hours savings alone, the digital transformation will save Etihad Airways over a million dollars!

As Etihad embarks on this transformation, addressing alignment challenges, equipping organizations for unanticipated blockages, and cultivating a cultural as well as industry specific understanding developed a unique partnership between Etihad Airways and Dataiku. Check out the full video to hear more from Etihad Airways about this data transformation journey and their use of Dataiku. 

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