The Dataiku Blog

Lynn Heidmann

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Recent Posts

The Evolution of a Productive Data Team

Today’s data teams are becoming central to the strategy and direction of businesses around the world. But successful data teams don’t just happen overnight - the require plenty of nurturing and...

organization, business, collaboration | March 23, 2017 | Lynn Heidmann

5 Barriers to Churn Prediction and How to Address Them

Given that it costs five to 10 times more to acquire a new customer than to retain an existing one, it seems obvious that all businesses should be engaged in some level of churn prevention.

marketing, business, churn | March 15, 2017 | Lynn Heidmann

Predict (and Prevent) Customer Churn

It’s pretty simple: churn happens when your customers are customers no longer. For any business (even those gaining customers quickly), this can be a devastating problem; but fortunately...

data science, machine learning, churn | March 01, 2017 | Lynn Heidmann

Marketing Analytics for a New Era

Today, the effectiveness of traditional marketing segmentation is limited by its reliance on fixed methodologies. Marketing teams that move to model-based segmentation, on the other hand, can...

marketing, segmentation, business | February 01, 2017 | Lynn Heidmann

Thomson Reuters Labs on Collaboration in Data Science

VP of Thomson Reuters Labs talks data with us: innovation and how to empower data science teams (hint: it’s all about collaboration!)

Partnership, business, collaboration | January 05, 2017 | Lynn Heidmann
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